Start reading this book with an open mindset because it starts challenging your perception of reality quite early on. Couto uses a very expressive and witty writing style that engages your fantasy trying to picture what is going on and why. It is clearly written from the perspective of someone who has an intimate working knowledge of the flashy world of photography/fashion and the gory sub-culture of greed and lust for new highs. He takes us to an alternative reality, close enough to be scary, where demons exploit the ugly sides of humanity brought to the forefront by raw consumerism. There are multiple levels to this story and some very unexpected turns which make it an awesome read. Once I got through the first chapter, I could not put it down until I had finished it.